Design principles according to ChatGPT

Shane Allen
6 min readDec 7, 2022

Much like the rest of the digital-world, I’m super intrigued by ChatGPT — with its extensive capabilities, seemingly endless use-cases, and far reach implications from the tech industry to academia.

Beyond selfie art and code snippets, I wanted to see how effective ChatGPT was at generating foundational design principles that shape the way we think about building products (digital or otherwise) and if they would be A. Universal, or B. specific to a certain problem space. Here’s are the initial queries…

  1. Principles for ethical design
  2. Principles for sustainable design
  3. Principles for design in general
  4. Principles for high quality design
    Note: Interestingly enough I did not input any terms related to craft or aesthetics and yet the output associated the word ‘quality’ with aesthetics and attention to detail.
  5. Principles for product design

Principles for ethical Design

There is no one definitive set of principles for ethical design, as the concept of ethics itself can vary widely depending on the context and perspective. However, some common principles that are often discussed in relation to ethical design include:

  1. Do no harm: This principle suggests that designers should consider the potential negative consequences of their designs and take steps to minimize or avoid causing harm to users or others who may be affected by the design.
  2. Respect user autonomy: This principle suggests that designers should respect users’ ability to make their own choices and decisions, and avoid designing systems that manipulate or coerce users into taking actions that they may not want to take.
  3. Be transparent: This principle suggests that designers should be transparent about how their designs work, including any potential biases or limitations, and provide users with clear and accessible information about how their data is collected and used.
  4. Be inclusive: This principle suggests that designers should consider the needs and perspectives of diverse groups of users, and avoid designing systems that exclude or disadvantage certain groups of people.
  5. Be accountable: This principle suggests that designers should be accountable for the consequences of their designs, and be willing to take responsibility for any negative impacts that may arise.

Of course, these are just a few examples of principles that may be relevant to ethical design. The specific principles that are considered most important will likely vary depending on the specific context and goals of the design project.

Principles for sustainable design

Sustainable design is the practice of designing products, buildings, and systems in a way that minimizes their negative impact on the environment and supports a healthy and sustainable society. The principles of sustainable design are focused on reducing waste, conserving natural resources, and minimizing pollution and other forms of environmental degradation. Some key principles of sustainable design include:

  1. Reduce, reuse, and recycle: This principle involves reducing the amount of materials used in the design, reusing materials whenever possible, and recycling materials at the end of their useful life. This helps to conserve resources and reduce the amount of waste that ends up in landfills.
  2. Energy efficiency: This principle involves designing products and systems that use energy efficiently, such as by using renewable energy sources or by minimizing the amount of energy required to perform a given task.
  3. Environmental protection: This principle involves designing products and systems in a way that minimizes their impact on the natural environment, such as by using materials that are safe for the environment and by avoiding activities that can cause pollution or other forms of environmental degradation.
  4. Health and wellness: This principle involves designing products and systems that support the health and wellbeing of people, such as by using natural and non-toxic materials and by providing healthy indoor air quality.
  5. Social responsibility: This principle involves designing products and systems that are fair and equitable, and that support the long-term wellbeing of communities and the natural environment. This includes considering the social and environmental impacts of the design throughout its entire life cycle.

General Design Principles

Design principles are general guidelines or rules of thumb that designers can use to help guide their work. These principles can be applied to a wide range of design disciplines, including graphic design, product design, and user experience design. Some common design principles include the following:

  1. Balance: This refers to the way that design elements are arranged on a page or screen, and can include considerations such as symmetry, asymmetry, and the distribution of visual weight.
  2. Contrast: This refers to the use of different elements, such as color, shape, and size, to create visual interest and draw attention to important elements.
  3. Hierarchy: This refers to the way that information is organized and prioritized, so that the most important elements are easily understood and quickly accessible.
  4. Proximity: This refers to the way that design elements are arranged in relation to one another, and can help create a sense of organization and coherence.
  5. Repetition: This refers to the use of similar design elements, such as colors, shapes, and textures, throughout a design to create a sense of unity and consistency.

Principles for high quality design

High quality design is the practice of creating products, buildings, and systems that are visually appealing, functional, and durable. The principles of high quality design are focused on creating designs that are well-crafted, aesthetically pleasing, and user-friendly. Some key principles of high quality design include:

  1. Functionality: This principle involves designing products and systems that are able to fulfill their intended purpose effectively and efficiently. This includes considering the user’s needs and the intended use of the design, and ensuring that the design is able to perform its intended function without any unnecessary complications or limitations.
  2. Aesthetics: This principle involves designing products and systems that are visually appealing and that have a cohesive and harmonious appearance. This includes considering the visual elements of the design, such as color, form, and composition, and ensuring that they work together to create a pleasing and harmonious whole.
  3. Durability: This principle involves designing products and systems that are able to withstand regular use and wear and tear over time. This includes using materials and construction techniques that are strong and durable, and designing products and systems that are able to withstand the conditions in which they will be used.
  4. User-friendliness: This principle involves designing products and systems that are easy to use and understand, and that are intuitive and user-friendly. This includes considering the user’s needs and preferences, and designing products and systems that are easy to operate and navigate.
  5. Attention to detail: This principle involves paying close attention to every aspect of the design, from the overall concept and aesthetic to the smallest details and finishing touches. This ensures that the design is well-crafted and polished, and that all aspects of the design work together to create a high-quality and cohesive whole.

Principles for product design

Product design is the process of creating new products or improving existing ones in order to meet the needs of customers and the market. The principles of product design are focused on creating products that are functional, aesthetically pleasing, and user-friendly. Some key principles of product design include:

  1. User-centered design: This principle involves designing products that are based on the needs and preferences of the user. This includes conducting research and user testing to gather information about how the product will be used and what features and functions are most important to the user.
  2. Functionality: This principle involves designing products that are able to fulfill their intended purpose effectively and efficiently. This includes considering the user’s needs and the intended use of the product, and ensuring that the product is able to perform its intended function without any unnecessary complications or limitations.
  3. Aesthetics: This principle involves designing products that are visually appealing and that have a cohesive and harmonious appearance. This includes considering the visual elements of the design, such as color, form, and composition, and ensuring that they work together to create a pleasing and harmonious whole.
  4. Durability: This principle involves designing products that are able to withstand regular use and wear and tear over time. This includes using materials and construction techniques that are strong and durable, and designing products that are able to withstand the conditions in which they will be used.
  5. User-friendliness: This principle involves designing products that are easy to use and understand, and that are intuitive and user-friendly. This includes considering the user’s needs and preferences, and designing products that are easy to operate and navigate.

In summary, the output from ChatGPT was nothing more than a consolidated Google search (which is not a negative criticism). In fact, I can see how folks would consider ChatGPT a Google-killer in that it not only saves you time from having to rifle through dozens of websites and sources to construe a coherent definition on a given topic, but it does so in such a (dare I say it) ‘human’ way which I put down to the conversational nature of the interface.

The next challenge would be to delve into the world of creative-problem solving to understand how AI would approach problems and conceptual design from both a divergent and convergent point of view.

Stay tuned!

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Shane Allen

Multi award-winning international designer building products people love including Airbnb, Messenger, VSCO, and many more